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Bridgestone Plants Hand Out Local Awards for Children’s Eco-Art Contest

on April 1, 2021 in Industry

Bridgestone Corp.’s (TYO:5108) Tochigi and Nasu plants are striving to reward participation in the company’s 18th Bridgestone Children’s Eco-Art Contest. With a focus on local elementary schools, each of these plants has selected contest entries to receive special regional awards, giving public recognition to these entries. The Bridgestone Group first held the Bridgestone Children’s Eco-Art Contest in 2003 as one...

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Bridgestone Set to Close Bethune Tire Plant at End of April

on March 19, 2021 in Tires

Bridgestone Corp. (TYO:5108) is getting ready to close its passenger car tire plant in Bethune, France, by the end of April. Bridgestone started discussing the plant’s potential closure with stakeholders toward the end of last year. These discussions wrapped up on Feb. 26, followed by local authorities approving of the plans on March 16,. Following necessary processes such as job...

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Bridgestone Looks to Rebuild Earnings Power in Core Businesses

on March 3, 2021 in Tires

Bridgestone Corp. (TYO:5108) is looking to rebuild the earnings power of its core businesses as part of a new medium-term business plan for fiscal 2021–2023. By pursuing restructuring under this medium-term plan, Bridgestone aims to minimize its operating costs, reducing fixed costs by 53 billion yen ($496.66 million). Further, the company is planning over the three-year period to cull approximately...

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Bridgestone Sets 2023 Sales Revenue Target at 3.3 Trillion Yen

on February 25, 2021 in Tires

Bridgestone Corp. (TYO:5108) has published its Mid-Term Business Plan for fiscal 2021–2023. The company here is targeting fiscal 2023 sales revenue of 3.3 trillion yen ($31.1 billion), an adjusted operating profit of 450 billion yen, a net profit of 290 billion yen, a return on invested capital (ROIC) of 10 percent and a return on equity (ROE) of 12 percent....

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Bridgestone Promises Quiet SUV Driving With Launch of New On-Road Tire

on February 12, 2021 in Tires

Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...

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Bridgestone Supplies Turanza T005A Tires as OE for New Toyota Mirai FCV

on February 5, 2021 in Tires

Bridgestone Corp. (TYO:5108) has begun supplying its Turanza T005A tires as OE for the new Toyota Mirai fuel cell vehicle (FCV), which launched last December in Japan. Designed using Bridgestone’s proprietary simulation technology, the Turanza T005A offers an optimized tread pattern arrangement, rigidity and contact patch, ensuring a quiet and comfortable ride. Further, as a product under the Turanza brand...

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