Bridgestone Corp. (TYO:5108) has managed to accurately decipher the complex genome sequence of guayule, an alternative to natural rubber. This comes as part of a joint research project between the tire manufacturer and NRGene Ltd., a company focused on genomic big data solutions. Bridgestone has been working since 2017 to diversify its natural rubber resources, looking here at getting more...
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Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...
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Bridgestone Corp. (TYO:5108) Global CEO Shuichi Ishibashi recently announced the company’s new vision for sustainable business. And by spending 2021 on making this vision a reality, he explained, Bridgestone hopes to achieve SDGs and help bring about a more sustainable society. For Bridgestone, 2021 will be a year of getting up to full speed with efforts to carry out the...
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Bridgestone Corp. (TYO:5108) has been selected as a “climate change A List” company – indicating excellent efforts in dealing with climate change – by CDP, a non-governmental organization focused on the environment. The examination for this year took in over 5,800 companies, of which Bridgestone was selected as one of 270 to get onto the climate change A List. As...
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Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ) has started offering a new digital solution service to truck and bus operators in Japan. Launched on Dec. 7, the service utilizes Bridgestone Corp.’s (TYO:5108) Tirematics technology to help these operators monitor tire pressure remotely. Tirematics facilitates tire monitoring by using the cloud to share tire pressure information with, for example, operations managers...
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Bridgestone Corp. (TYO:5108) recently announced that its Battlax Hypersport S22 tire has been selected as OE for the 2021 model of the MT-09 ABS road sports motorcycle, which was launched last month by Yamaha Motor Co. Ltd. (TYO:7272). The MT-09 series shows impressive performance at everyday speeds, syncing up with the rider’s intent to let the rider maneuver at will....
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