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Bridgestone’s Enliten Tire Technology Set to Feature in Volkswagen Golf 8

on September 14, 2020 in Industry, Tires

Bridgestone Corp. (TYO:5180) has announced that Turanza Eco tires featuring the Enliten tire technology will be used as OE for the upcoming Volkswagen Golf 8. Developed by Bridgestone, Enliten technology achieves both superb environmental efficiency and driving performance. Enliten is a fundamental Bridgestone technology that excels at reducing tire weight, cutting down on raw material use and lowering rolling resistance....

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Bridgestone Moves to Close Port Elizabeth Plant in South Africa

on August 26, 2020 in Tires

Bridgestone Corp. (TYO:5108) recently announced that it has proposed the closure of the Port Elizabeth plant operated by group company Bridgestone South Africa Pty. Ltd. (BSAF), and that it has begun discussions with relevant parties. Launched in 1936, the Port Elizabeth plant serves to manufacture bias tires. But with global tire demand shifting away from bias tires and toward radial...

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Bridgestone’s First-Half Sales Revenue Drops 22%

on August 17, 2020 in Tires

Bridgestone Corp. (TYO:5108) announced its business results for the first half of calendar 2020 on Aug. 7, revealing sales revenue of just under 1.36 trillion yen ($12.76 billion) to mark a 22.1 percent year-on-year drop. The company’s adjusted operating profit for the half came to a little below 48.27 billion yen, down by 68.3 percent, and it posted a net...

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Bridgestone Releases New Environmental Targets as Part of 2019–2020 Sustainability Report

on August 11, 2020 in Tires

Bridgestone Corp. (TYO:5108) recently published its 2019–2020 Sustainability Report, making this available via a dedicated page on its company website. The report includes Milestone 2030, which lays out a set of new medium-term environmental targets for the Bridgestone Group to achieve by 2030. This comes as part of the broader effort to achieve long-term environmental goals for 2050. As a...

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Bridgestone Reveals New Brand Tagline

on July 21, 2020 in Tires

Bridgestone Corp. (TYO:5108) recently revealed the new tagline “Solutions for your journey” for its global brand. This comes in service of the company’s new medium- to long-term business strategy framework, which was announced at the same time. As part of this framework, Bridgestone is touting a particular vision for 2050 – one that would see it providing ongoing value as...

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Bridgestone Recognized as Leading Worldwide Supplier for Suzuki’s Overseas Operations

on July 20, 2020 in Tires

Bridgestone Corp. (TYO:5108) announced on July 17 that it has been selected as one of the best suppliers for Suzuki Motor Corp.’s (TYO:7269) overseas operations, beating out a number of other prominent suppliers around the world. This recognition covers the period of fiscal 2019 and was awarded to Bridgestone this April. The award given by Suzuki here is used to...

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