Enliten, an innovative tire technology developed by Bridgestone Corp. (TYO:5108), has been adopted for use in the ID.3, a new electric vehicle (EV) from Volkswagen AG. By taking the Enliten technology – which unites environmental friendliness with maneuverability – and combining this in an optimal manner with a new mixing process for compounds, it has been possible to maintain grip...
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Bridgestone Corp. (TYO:5108) recently revealed a new medium- to long-term business strategy framework in view of 2050 and beyond. As part of this, the tire manufacturer is looking to achieve a particular vision for 2050 – one that would see it providing continuous value to both society and customers as a sustainable solutions company. Shuichi Ishibashi, who serves as representative...
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Bridgestone Corp. (TYO:5108) plans Oct. 1 to change the name of group company Bridgestone Tire Japan Co. Ltd. (BJT) to Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ). While BTJ is responsible for the company’s wholesale business, which is centered on tires, the company name will change to BTSJ in aim of accelerating expansion of its solutions business. Along with BJT...
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Bridgestone Europe NV/SA, a group company under Bridgestone Corp. (TYO:5108), recently announced that it has collaborated with Microsoft Corp. to develop a world-first monitoring system that is able to detect tire damage while in motion. This system comes as a proprietary technology that makes use of the Microsoft Connected Vehicle Platform (MCVP). It is able to recognize in real time...
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Bridgestone Corp. (TYO:5108) announced on June 25 that it has finished acquiring the iTrack Solutions Business of U.K.-based company Transense Technologies PLC. Transense’s iTrack Solutions Business provides mining companies with solutions that contribute to both tire maintenance as well as the optimization of vehicle operations. Through this, the business has built up an excellent reputation for itself over the years....
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Bridgestone Corp. (TYO:5108) has announced that in response to the tough business conditions brought about by the novel coronavirus, it will reduce its compensation for corporate officers. This will extend to all executives responsible for management – including those stationed overseas – but will exclude overseas business executives who are also serving as executives in Japan. The reduced pay will...
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