Bridgestone Corp. (TYO:5108) is looking to rebuild the earnings power of its core businesses as part of a new medium-term business plan for fiscal 2021–2023. By pursuing restructuring under this medium-term plan, Bridgestone aims to minimize its operating costs, reducing fixed costs by 53 billion yen ($496.66 million). Further, the company is planning over the three-year period to cull approximately...
Bridgestone Corp. (TYO:5108) has published its Mid-Term Business Plan for fiscal 2021–2023. The company here is targeting fiscal 2023 sales revenue of 3.3 trillion yen ($31.1 billion), an adjusted operating profit of 450 billion yen, a net profit of 290 billion yen, a return on invested capital (ROIC) of 10 percent and a return on equity (ROE) of 12 percent....
Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...
Bridgestone Corp. (TYO:5108) has begun supplying its Turanza T005A tires as OE for the new Toyota Mirai fuel cell vehicle (FCV), which launched last December in Japan. Designed using Bridgestone’s proprietary simulation technology, the Turanza T005A offers an optimized tread pattern arrangement, rigidity and contact patch, ensuring a quiet and comfortable ride. Further, as a product under the Turanza brand...
Bridgestone Corp. (TYO:5108) has managed to accurately decipher the complex genome sequence of guayule, an alternative to natural rubber. This comes as part of a joint research project between the tire manufacturer and NRGene Ltd., a company focused on genomic big data solutions. Bridgestone has been working since 2017 to diversify its natural rubber resources, looking here at getting more...
Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...
