Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...
Bridgestone Corp. (TYO:5108) has begun supplying its Turanza T005A tires as OE for the new Toyota Mirai fuel cell vehicle (FCV), which launched last December in Japan. Designed using Bridgestone’s proprietary simulation technology, the Turanza T005A offers an optimized tread pattern arrangement, rigidity and contact patch, ensuring a quiet and comfortable ride. Further, as a product under the Turanza brand...
Bridgestone Corp. (TYO:5108) has managed to accurately decipher the complex genome sequence of guayule, an alternative to natural rubber. This comes as part of a joint research project between the tire manufacturer and NRGene Ltd., a company focused on genomic big data solutions. Bridgestone has been working since 2017 to diversify its natural rubber resources, looking here at getting more...
Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...
Bridgestone Corp. (TYO:5108) Global CEO Shuichi Ishibashi recently announced the company’s new vision for sustainable business. And by spending 2021 on making this vision a reality, he explained, Bridgestone hopes to achieve SDGs and help bring about a more sustainable society. For Bridgestone, 2021 will be a year of getting up to full speed with efforts to carry out the...
Bridgestone Corp. (TYO:5108) has been selected as a “climate change A List” company – indicating excellent efforts in dealing with climate change – by CDP, a non-governmental organization focused on the environment. The examination for this year took in over 5,800 companies, of which Bridgestone was selected as one of 270 to get onto the climate change A List. As...
