Bridgestone Corp. (TYO:5108) is gearing up for the Japanese relaunch of its SF-325 tire in January 2018 for Mazda Motor Corp.’s (TYO:7261) first-generation MX-5 Miata restoration program. The SF-325 is an OEM tire for the first-generation MX-5 Miata, which was launched in 1989. Although Bridgestone stopped manufacturing the tire in 2003, the company has brought it back as part of...
Bridgestone Corp. (TYO:5108) plans on Sept. 1 to launch the Blizzak VRX2, the company’s new studless tire for passenger cars. To be offered in 109 sizes, the product has achieved the best on-ice performance recorded to date, and features long wear and quiet performance. The new product realizes significant performance improvements compared to its predecessors in the VRX range. On-ice...
Bridgestone Corp. (TYO:5108) recently announced that its Battlecross X30 tires have been adopted by Suzuki Motor Corp. (TYO:7269) for the company’s new 2018 RM-Z450 motocross motorcycle. The RM-Z450 will be the flagship motorcycle for the RM-Z series, and Bridgestone’s Battlecross X30 tires will contribute to boosting the new motorcycle’s driving performance. The Battlecross X30 is a specialized high-performance race tire...
Bridgestone Corp. (TYO:5108) will raise the prices of its winter tires for passenger cars and vans by 6 percent beginning on September 1. A Bridgestone spokesperson cited higher prices for the natural rubber used to make the company’s tires, as well as synthetic rubber and other petrochemical ingredients. The spokesperson says that the decision to raise prices was taken only...
Bridgestone Corp. (TYO:5108) recently published its Sustainability Report 2016, detailing the company’s approach and progress toward sustainability. Inside, Bridgestone outlines its new corporate social responsibility (CSR) system, Our Way to Serve, first announced in March of this year. The report also explains the reasoning behind the system, and the three priority areas that drive it: mobility, people and the environment....
Bridgestone Corp. (TYO:5108)’s corporate museum, Bridgestone Today, is displaying the winners of the 14th Bridgestone Children’s Eco-Art Contest. The art will be displayed at the museum’s ground floor event space from June 30 to the end of September. Bridgestone Today is located in Kodaira, Tokyo. Bridgestone has been holding this contest every year since 2003 with the hope that children’s...
