Bridgestone Corp. (TYO:5108) will serve as the title sponsor for the 2017 Bridgestone World Solar Challenge, set to take place Oct. 8–15 in Australia. The event is the world’s preeminent solar race, spanning approximately five days as drivers cover some 3,000 kilometers from Darwin in the north to Adelaide in the south. Started with the idea of furthering R&D toward...
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Bridgestone Develops High-Power Artificial Muscle for Tough Robots, Uses Non-Reinforced Rubber Tubes
Bridgestone Corp. (TYO:5108) has succeeded in developing a hydraulically driven, high-power artificial muscle. It serves as one of the keys to realizing tough robots that can be used at extreme disaster sites. The artificial muscle was developed in collaboration with the Tokyo Institute of Technology as part of the Cabinet Office Council for Science, Technology and Innovation’s Impulsing Paradigm Change...
Bridgestone Enters Joint Research Project to Help People Board Buses Easier
Bridgestone Corp. (TYO:5108) said it is entering a joint-research project with Yokohama National University and the Japan Transportation Planning Association aimed at improving curb docking. By making it possible for bus tires to more closely approach curbs, the gaps between boarding entrances and bus stops can be minimized. A concept for a next-generation curb docking system and road edge design...

Bridgestone and Ochanomizu University Agree to Promote Female Leadership
Bridgestone Corp. (TYO:5108) has concluded a comprehensive agreement with Ochanomizu University in a bid to help promote female leaders. This is the first industry-academic agreement made by either party to cultivate female leadership. Specifically, it strives to nurture the next generation of women leaders, develop the abilities of active students who will play leading roles at each organization, and serve...
New Lexus LS Sedan to Feature Bridgestone Run-Flat Tires
Brigestone Corp. (TYO:5108) said that its Turanza T005 run-flat technology tires will be featured as original equipment on the new 2017 Lexus LS sedan, which is currently on display at the 2017 North American International Auto Show in Detroit. The Turanza T005 RFT tires employ a newly developed sidewall-reinforcing rubber, which makes thinner tire sidewalls possible. This offers the added...

Bridgestone CEO Tsuya Reflects on 2016
Sitting down for an interview recently, Brigestone Corp. (TYO:5108) CEO Masaaki Tsuya reflected on what 2016 held for the Japanese tire manufacturer – and touched also on what the near future might have in store. Tsuya said that, in terms of innovation, last year saw Brigestone promoting the development of new materials such as tough polymer composites. It is part,...