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Bridgestone Introduces First-Ever Studless Tire with Enliten Technology

on July 28, 2025 in Tires

Bridgestone will launch a new premium studless tire for passenger vehicles, the Blizzak WZ-1, starting in September 2025, available in 119 sizes. This tire introduces Bridgestone’s Enliten technology to studless tires for the first time, delivering what the company calls “unrivaled” ice performance and high performance across all road surfaces while contributing to sustainability, making it a “next-generation Blizzak.” Enliten,...

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Technologies and Products that Will Win in 2030: Bridgestone

on March 31, 2025 in Industry

Japan Rubber Weekly – Gomu Hochi Shimbun in Japanese – is commemorating its 3,000th weekly print newspaper issue with a special report on Technologies and Products that Will Win in 2030. This article takes a closer look at Bridgestone. Bridgestone’s product design foundation technology, Enliten, and its supporting manufacturing foundation technology, BCMA (Bridgestone Commonality Modularity Architecture), are two core technologies...

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Passion to Turn the World: Bridgestone President Shuichi Ishibashi

on January 11, 2024 in Interviews, Tires

Bridgestone will promote sustainable global motorsports activities to continue to be the best supporter and to be an indispensable part of the future of mobility, according to the company’s global CEO, Shuichi Ishibashi. Bridgestone’s sustainable global motorsports activities include the use of racing as a driving laboratory to refine technologies under extreme conditions, and the development and evolution of commercial...

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Bridgestone to Introduce Enliten Technology for First Time in Motorsports

on September 7, 2023 in Tires

Bridgestone will introduce tires incorporating its Enliten product design platform technology for the first time in motorsports at the Bridgestone World Solar Challenge 2023 (BWSC), the world’s premier solar car race to be held this year in Australia from October 22-29. The ccompany will supply tires for 35 of the 43 teams in the 2023 race. Enliten is a product...

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