europe

Sumitomo Rubber Positions Turkish Plant as Crucial Supply Base for European Market

Sumitomo Rubber Industries Ltd. (TYO:5110) is working to increase its presence in the European tire market. Currently, the company controls a market share of roughly 3 percent here, but aims are to boost this to 5 percent by 2020–2022. Central to Sumitomo Rubber’s plans are the company’s Turkish plant, which supplies products to the European market. With Sumitomo Rubber opening...

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Bridgestone Turns UK Tire Company ETB Into Wholly Owned Subsidiary in New Acquisition

Bridgestone Corp. (TYO:5108) recently announced that it has acquired a 100 percent share in the ETB Group, which sells car tires and provides other automotive services across the southwest of the U.K. The share acquisition for this was completed by Bridgestone’s European arm on Sept. 6. The companies have not yet disclosed the amount paid. Looking toward a stronger European...

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Sumitomo Riko Starts Construction of New R&D Facility for Anti-Vibration Rubber

Sumitomo Riko Co. Ltd. (TYO:5191) has held a ceremony to formally mark the start of construction on a new R&D center. The facility will be established under SumiRiko AVS Germany GmbH, a subsidiary devoted to the R&D and sales of anti-vibration rubber for vehicles and based in Hesse, Germany. Under construction with a budget of approximately 10 million euros ($11.62...

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Nichirin Prepares for Auto Industry’s Shift to Electric Vehicles

Nichirin Co. Ltd. (TYO:5184), a manufacturer specializing in automotive hoses, has set up a production technology center within the company’s Himeji Factory. In a recent interview with Japan Rubber Weekly, Nichirin President Ryuichi Maeda said that the company will use the center to tackle innovative manufacturing and develop new production methods. In addition, he said, Nichirin will focus on bolstering...

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Bridgestone to Boost European Tire Production With 266 Million Euro Investment

Bridgestone Corp. (TYO:5108) recently announced that the company will invest a total of 266 million euros ($312.56 million) to boost the tire production capacity of its European subsidiary Bridgestone Europe NV/SA (BSEMEA). The move is aimed at increasing the supply of high-performance tires in Europe. Production will be bolstered at three of the company’s European locations. These are the Poznan...

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Yokohama Rubber BluEarth ES

Yokohama Rubber Launches New Fuel-Efficient Global Standard Tire, Heavily Draws on Japanese Technologies

Yokohama Rubber Co. Ltd. (TYO:5101) said that it will from this spring start sales of a new fuel-efficient global standard tire, the BluEarth-Es ES32. The new tire will initially be rolled out in Europe, Asia and Oceania. Marketing will gradually expand to the Middle East and Latin American markets, although it is not planned to be sold in some countries,...

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