Yokohama Rubber launched on September 1 its new studless passenger car tire, the iceGuard 8, the eighth generation of its Yokohama studless tire lineup and the first to incorporate its new winter tire technology concept Fuyu Tech. To showcase the product, the company held a test drive event on February 10–11 at its Tire Test Center of Hokkaido (TTCH) in...
iceGuard

Yokohama Rubber Launches New Run-Flat Tire With Improved Durability
Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...
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