Yokohama Rubber Co. Ltd. (TYO:5101) will support motor sports events again in fiscal 2017. The company says that as in previous years, it will be an enthusiastic supporter of racing teams competing in events across all motor sports categories and in countries around the world. By supporting motor sports, Yokohama Rubber aims at contributing to global growth of its tire...
motorsport
Bridgestone Announces Motorsport Plan for 2017, Supports Activities Around the Globe
According to its recently announced motorsport plan for 2017, Bridgestone Corp. (TYO:5108) will during this year support numerous teams, drivers, and riders in a variety of events from top-level races to grassroots motorsports. Among branding and marketing initiatives through various sports events, the company views motorsports as an important communication platform that is directly linked to its tire business. Participating...
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