Nexen Tire Japan Inc. announced on Sep. 1 that it has agreed to team up with Sanrio Co. Ltd. (TYO:8136) to launch the world’s first Hello Kitty-themed automotive tire. Nexen Tire Japan is planning to launch the Hello Kitty tire in Japan in the summer of 2018 with a global launch also on the horizon. The Hello Kitty tire will...
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Nexen Tire Japan Inc. has announced that it will start selling a new all-season tire, the Nexen Blue 4 Season, on Sept. 1. The product will be available in 18 sizes, ranging from 13 to 17 inches. The new product has adopted V-shaped grooves, improving its hydroplaning resistance and its performance on slush. Meanwhile, 3D sipes provide snow traction and...
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