original equipment

New Lexus ES Adopts Sumitomo Rubber Tires as OE

Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...

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Yokohama Rubber President Comments on Sales Growth

Yokohama Rubber Co. Ltd. (TYO:5101) President Masataka Yamaishi has said that his company’s tire business saw robust sales of new vehicle tires for 2017, with China in particular far exceeding last year’s record. Speaking at a year-end press conference, Yamaishi noted year-on-year increases to both sales volume and revenue for retail tires, where the company’s domestic focus was on high-value-added...

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Yokohama Rubber Starts Shipping Tires for Toyota’s Next-Generation Taxi

Yokohama Rubber Co. Ltd. (TYO:5101) has begun shipping its Taxi Touring 898 as an original equipment tire for Toyota Motor Corp.’s (TYO:7203) next-generation taxi vehicle JPN Taxi, launched on Oct. 23. The Taxi Touring 898 was released in April as a taxi tire for the domestic retail market. The product utilizes Yokohama Rubber’s Mound Profile, which features a new tread...

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Tackling Japan, Nexen Tire Aims to Triple Sales Within Five Years

Nexen Tire Corp. is gearing up to make a full-scale push into the Japanese market. South Korea’s third-largest tire manufacturer has established a joint venture with Toyota Tsusho Corp. (TYO:8015), the trading arm of the Toyota Group. Registered as Nexen Tire Japan Inc., the new subsidiary will serve as a trading company in automotive tires and is set to commence...

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