Sumitomo Rubber President Satoru Yamamoto reported on the progress of the company’s mid- to long-term management strategy, R.I.S.E. 2035, and outlined efforts to enhance the premium positioning of its tire business. According to Yamamoto, the company will differentiate its products by equipping Dunlop-branded all-season tires, high-performance tires, and large-diameter off-road tires for pickups and SUVs with its proprietary Active Tread...
Satoru Yamamoto
Sumitomo Rubber President Yamamoto Reviews 2022, Maps out Initiatives and Policies for 2023
Sumitomo Rubber President Satoru Yamamoto recently looked back on the year 2022 and discussed the company’s EV tires and sensing core business initiatives. Looking Back at 2022 Yamamoto said that with regard to the economic environment, the outlook remained uncertain due to the continuing impact of the coronavirus pandemic and the situation in Ukraine, as well as further inflationary pressures....
South African Ambassador to Japan Visits Sumitomo Rubber to Discuss Business in South Africa
Sumitomo Rubber was visited by Lulama Smuts Ngonyama, the South African Ambassador to Japan, on Sept. 14. The day saw Ngonyama welcomed by a number of Sumitomo Rubber officials, including Chairman Ikuji Ikeda, President and CEO Satoru Yamamoto, and Senior Executive Officer Yasuaki Kuniyasu. The group used their time together to exchange ideas and opinions about business in South Africa,...
Sumitomo Rubber President Satoru Yamamoto Shines Light on Company Strategy
Speaking at a press conference on Dec. 13, Sumitomo Rubber Industries Ltd. (TYO:5110) President Satoru Yamamoto looked back on the past year and gave some insight into the company’s strategy going forward. With its tire business, the past year saw Sumitomo Rubber decide on multiple investments in an effort to respond to strong demand around the world. In February 2021,...
Sumitomo Rubber President Satoru Yamamoto Notes Quick Sales Recovery for High-Performance Tires
Speaking at an online results briefing on Feb. 9, Sumitomo Rubber Industries Ltd. (TYO:5110) President Satoru Yamamoto commented on his company’s performance in coming out of the slump in global tire demand. Sumitomo Rubber’s sales, he said, are seen to be recovering faster than overall market demand. And what is more, he added, the company is projecting a particularly fast...
Sumitomo Rubber Targets 1T Yen Sales Revenue for 2025 in New Medium-Term Plan
Sumitomo Rubber Industries Ltd. (TYO:5110) President Satoru Yamamoto has revealed a new medium-term management plan set to run through to fiscal 2025. The plan’s goals for that final year are to achieve 1 trillion yen ($9.1 billion) in sales revenue, 100 billion yen in business profit, a return on equity of at least 10 percent and a debt-to-equity ratio of...

