Sumitomo Rubber is ramping up its global expansion of the Dunlop brand. The company, which acquired in January trademark rights for four-wheel tires in Europe, North America, and Oceania, has already begun deploying the Dunlop brand globally, with some regional and product exceptions. On December 3, it announced that it had obtained exclusive rights to use the Dunlop trademark, excluding...
Sumitomo Rubber President Satoru Yamamoto reported on the progress of the company’s mid- to long-term management strategy, R.I.S.E. 2035, and outlined efforts to enhance the premium positioning of its tire business. According to Yamamoto, the company will differentiate its products by equipping Dunlop-branded all-season tires, high-performance tires, and large-diameter off-road tires for pickups and SUVs with its proprietary Active Tread...
Sumitomo Rubber President Satoru Yamamoto recently looked back on the year 2022 and discussed the company’s EV tires and sensing core business initiatives. Looking Back at 2022 Yamamoto said that with regard to the economic environment, the outlook remained uncertain due to the continuing impact of the coronavirus pandemic and the situation in Ukraine, as well as further inflationary pressures....
Sumitomo Rubber was visited by Lulama Smuts Ngonyama, the South African Ambassador to Japan, on Sept. 14. The day saw Ngonyama welcomed by a number of Sumitomo Rubber officials, including Chairman Ikuji Ikeda, President and CEO Satoru Yamamoto, and Senior Executive Officer Yasuaki Kuniyasu. The group used their time together to exchange ideas and opinions about business in South Africa,...
Speaking at a press conference on Dec. 13, Sumitomo Rubber Industries Ltd. (TYO:5110) President Satoru Yamamoto looked back on the past year and gave some insight into the company’s strategy going forward. With its tire business, the past year saw Sumitomo Rubber decide on multiple investments in an effort to respond to strong demand around the world. In February 2021,...
Speaking at an online results briefing on Feb. 9, Sumitomo Rubber Industries Ltd. (TYO:5110) President Satoru Yamamoto commented on his company’s performance in coming out of the slump in global tire demand. Sumitomo Rubber’s sales, he said, are seen to be recovering faster than overall market demand. And what is more, he added, the company is projecting a particularly fast...
