Asics (Thailand) Co. Ltd., Asics Corp.’s (TYO:7936) new subsidiary in Bangkok, Thailand, is set to commence operations on Oct. 1. 2016. Established on April 4 with paid-in capital of 100 million Thai baht ($2.87 million), the company will handle sales of Asics running, training, badminton and volleyball shoes, apparel, and accessories, as well as Onitsuka Tiger and Asics Tiger shoes,...
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The sneaker craze may very well have hit a peak in 2015. New Balance Japan Inc., a key driver of this high demand, saw 2015 (January–December) sales go up almost 30 percent over the previous year, with lifestyle shoes rising more than 40 percent. President Tomoo Tomita called 2015 a year in which his company benefitted from the sneaker craze....
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Adidas Japan K.K. plans to further bolster its business geared toward women between now and 2020. This year, the company will start by releasing new core products in its lineup, such as its Pure Boost X running shoes developed exclusively for women, a first in Adidas history. Other efforts will include creating a women-only multi-sports community and opening new stores...
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New Year’s Top Interview: Achilles President Mamoru Ito President Mamoru Ito of Achilles Corp. (TYO:5142) spoke recently with Japan Rubber Weekly about its business and the company’s new headquarters. He said the relocation has enabled the company to centrally coordinate and direct operations more efficiently, while Achilles plans on using the proceeds gained from the sale of the former premises...
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Thanks to a booming sports lifestyle market beginning at the start of the 21st century, demand for sports shoes in Japan recovered, with sales in 2002 reaching 42 million pairs. However, from 2006 onward, there were no particularly popular categories or hit models. Amidst excess inventory and a slack market, sports shoes sales dropped to 37 million pairs in 2008...
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