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Sumitomo Rubber Sponsors German Soccer Supercup Through Falken Tire Brand

Sumitomo Rubber Industries Ltd. (TYO:5110) will use the Falken Tire brand to sponsor the 2016 DFL-Supercup, a professional soccer match in Germany scheduled for mid-August. The 2016 DFL-Supercup will kick off the 2016–17 season by pitting the 2015–16 Bundesliga champions against the winners of the German Cup, a tournament involving pro and amateur clubs. Sumitomo Rubber intends to more heavily...

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Sumitomo Rubber Joins Light-Down Campaign to Cut Carbon Footprint

Sumitomo Rubber Industries Ltd. (TYO:5110) is once again participating in the Light-Down Campaign, an initiative led by the Ministry of the Environment to reduce carbon dioxide (CO2) emissions. On June 21, Sumitomo Rubber switched off its outdoor lights between 8 pm and 10 pm at its 478 affiliated facilities across Japan, including its headquarters in Kobe City, group companies, factories...

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Japanese Rubber Companies Accelerate Overseas Expansion With Acquisitions

In January 2015, Sumitomo Rubber Industries Ltd. (TYO:5110) acquired Lonstroff Holding AG. This is the parent company of Swiss firm Lonstroff AG, a manufacturer of rubber products used in the medical field. By ensuring it has a European base for manufacturing and selling such rubber products, Sumitomo Rubber will focus on Europe as it further develops its global presence in...

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Latest Fuel-efficient Tire Technologies – Sumitomo Rubber

Tire manufacturers across Japan are focused on making unique technological developments in the bid to differentiate themselves from one another. This includes their respective pursuits in the delivery of driving comfort and the fundamental structures in which they maintain their definitions of fuel-efficient tires through proprietary technologies. Sumitomo Rubber A proprietary technology from Sumitomo Rubber Industries Ltd. (TYO:5110), “Silent Core”...

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Fuel-efficient Tire Manufacturers in Japan: Report (Part 1)

The Japanese tire labeling system for defining fuel-efficient tires began in January 2010 as a voluntary industry standard, covering rolling resistance and wet-grip performance. Thanks to the continuous marketing efforts of tire manufacturers, the penetration rate of fuel-efficient tires in line with the grading system has steadily grown. However, these same manufacturers are finding it increasingly difficult to differentiate their...

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Amid Limelight on China, Japanese Rubber Industry Quietly Continues Expansion Into Europe

The period since the 1960s has seen a spurt of overseas expansion from Japanese companies involved in the rubber industry. This expansion has followed through from moving into Korea and Southeast Asia, centering on Taiwan, in the 1970s to North America in the 1980s and, since 2000, through into China and the ASEAN region. Recently, momentum has been gaining also...

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