Sumitomo Rubber and NEC have collaborated to successfully develop AI of the know-how of masters (skilled designers) in tire development. The interpretation of sensory evaluation is based on communication between skilled designers and test drivers, an area that has been extremely difficult to systematize. This time, skilled designers from Sumitomo Rubber and data scientists from NEC collaborated to systematize the...
sumitomo rubber

Sumitomo Rubber Group and Singaporean Natural Rubber Processor to Resume WWF Pilot Project
Sumitomo Rubber Singapore, a natural rubber procurement company of Sumitomo Rubber Group, and Hok Tong, a natural rubber processing company of natural rubber producer Halcyon Agri (Singapore), held a kick-off ceremony in Jambi, Indonesia, in September to resume the “Traceability and Transparency Pilot Project,” which was temporarily suspended due to a coronavirus outbreak. Sumitomo Rubber Industries has joined the World...
Sumitomo Rubber Enters e-Sports Market
Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
Sumitomo Rubber Develops Japan’s First Voicebot on Golf Advice
Sumitomo Rubber has newly developed Japan’s first voicebot on golf advice, introducing a conversational AI platform provided by Enoki. The system has been released free of charge on Oct. 6 as a new feature of D-Golf, the company’s smartphone application to support golf life. A voicebot is a system that uses conversational AI, voice recognition, natural language processing, and other...
Sumitomo Rubber Industries to Supply Tires for Toyota’s New Minivan
Sumitomo Rubber has begun deliveries of Dunlop Enasave EC300+ tires for use on Toyota’s new Sienta model. The tire sizes are 185/65R15 88S and 185/60R15 84H. The new Sienta was fully remodeled for the first time in seven years based on the concept of supporting people’s daily lives from the user’s viewpoint. In addition to a spacious interior and the...
Sumitomo Rubber Supports Breast Cancer Awareness Through Motor Sports Activities
As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...