Sumitomo Rubber has signed an advertising contract with Shohei Otani for its Dunlop brand. Otani stars in a new brand commercial in which he and Babe Ruth, whom he describes as a baseball icon, appear together in a dream collaboration. The commercial has begun airing nationwide on July 23. In addition, they will appear together in a commercial for the...
Sumitomo Rubber will begin offering its Tire Pressure and Temperature Management Service, which monitors tire pressure and temperature for trucks and alerts users of abnormalities, at Dunlop truck tire dealers from July 8. The service combines a TPMS (Tire Pressure Monitoring System) with four types of tools tailored to user needs to utilize tire pressure and temperature information from installed...
Sumitomo Rubber has developed a new method for predicting noise generated by the mutual vibration between tires and vehicles. To develop this method, the company used a tire rolling simulation that assumes a tire in motion. By applying this method, both the tire manufacturer and the vehicle manufacturer can improve the quietness performance. Road noise, which is generated when road...
Sumitomo Rubber has again received the “Excellent Health Management Corporation 2024 (White 500)” certification, marking the eighth consecutive year since 2017. It was awarded in recognition of the company’s efforts to prevent serious illnesses among those at high risk of lifestyle-related diseases and other diseases, as well as its measures to prevent passive smoking and promote smoking cessation. Sumitomo Rubber’s...
Sumitomo Rubber and Yamanashi Prefecture have agreed to mutually cooperate in building a hydrogen energy society to achieve carbon neutrality. The two partners will use green hydrogen through the Yamanashi Model P2G System to decarbonize tire manufacturing and other processes. The Yamanashi Model P2G System is a technology to realize decarbonization by producing hydrogen from electricity derived from renewable energy...
Sumitomo Rubber has succeeded in observing the fine structure of the sulfur-based cathode active material of the lithium sulfur (LiS) battery it is developing, using latest measurement technology at NanoTerasu, a 3 GeV high-brilliance synchrotron radiation facility. The observation was conducted jointly with Tohoku University. In addition to the prospects for LiS batteries, which are expected to improve in performance...
