The next-generation all-season tire Synchro Weather launched by Sumitomo Rubber has been receiving a great response. The tire uses a dealer certification system to prevent sales that do not meet the needs of customers and to deepen customers’ understanding of the tire’s performance. “We are aware of the high level of interest,” company president Satoru Yamamoto, said. “The goal is...
Sumitomo Rubber has unveiled its next-generation all-season tire, the Dunlop Synchro Weather. The tire is the first to feature the company’s new Active Tread technology, which changes the properties of the rubber itself in response to road conditions. With this technology, the tire has the performance of both a summer tire and a studless tire and can be used on...
Sumitomo Rubber has signed an advertising contract with Shohei Otani for its Dunlop brand. Otani stars in a new brand commercial in which he and Babe Ruth, whom he describes as a baseball icon, appear together in a dream collaboration. The commercial has begun airing nationwide on July 23. In addition, they will appear together in a commercial for the...
Sumitomo Rubber will begin offering its Tire Pressure and Temperature Management Service, which monitors tire pressure and temperature for trucks and alerts users of abnormalities, at Dunlop truck tire dealers from July 8. The service combines a TPMS (Tire Pressure Monitoring System) with four types of tools tailored to user needs to utilize tire pressure and temperature information from installed...
Sumitomo Rubber has developed a new method for predicting noise generated by the mutual vibration between tires and vehicles. To develop this method, the company used a tire rolling simulation that assumes a tire in motion. By applying this method, both the tire manufacturer and the vehicle manufacturer can improve the quietness performance. Road noise, which is generated when road...
Sumitomo Rubber has again received the “Excellent Health Management Corporation 2024 (White 500)” certification, marking the eighth consecutive year since 2017. It was awarded in recognition of the company’s efforts to prevent serious illnesses among those at high risk of lifestyle-related diseases and other diseases, as well as its measures to prevent passive smoking and promote smoking cessation. Sumitomo Rubber’s...
