Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on…...
summer tires
Bridgestone Finds Success With Sales Initiative Focused on Flagship Regno Brand
Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative…...
JATMA Mid-year Review: Automobile Tire Demand to Decrease Slightly in 2016
Demand for automobile tires in Japan is expected to decrease for a second consecutive year, according to the mid-year review…...
Aiming to Raise Market Share and Brand Equity—Nippon Goodyear
The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.
