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Bridgestone’s Enliten Tire Technology Set to Feature in Volkswagen Golf 8

on September 14, 2020 in Industry, Tires

Bridgestone Corp. (TYO:5180) has announced that Turanza Eco tires featuring the Enliten tire technology will be used as OE for the upcoming Volkswagen Golf 8. Developed by Bridgestone, Enliten technology achieves both superb environmental efficiency and driving performance. Enliten is a fundamental Bridgestone technology that excels at reducing tire weight, cutting down on raw material use and lowering rolling resistance....

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Continental Tire Japan Digitalizes Indonesian Supply Chain

on September 11, 2020 in Tires

Continental Tire Japan Co. Ltd. has implemented seamless digital tracking for its Indonesian rubber supply chain, ranging from rubber cultivation through to processing and tire production. The company has achieved this via collaboration with the German Federal Ministry for Economic Cooperation and Development (BMZ). By using this system, Continental Tire Japan is now able to evaluate its rubber production and...

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Toyo Tires Set to Expand Lineup of Celsius All-Weather Tires

on September 7, 2020 in Tires

Toyo Tire Corp. (TYO:5105) is planning to launch an additional 13 sizes for its Celsius series of all-weather tires in the Japanese market. The new sizes are being prepared for rollout starting this November. The Celsius series has been performing well in the market, capitalizing on customer desires to cut down on the need for maintenance, such as the need...

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Yokohama Rubber Looks to Grow Summer Tire Sales by Highlighting Excellent Wet Performance

on September 1, 2020 in Tires

Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...

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Yokohama Rubber Supplies High-Performance Tires as OE For New Mercedes Models

on August 27, 2020 in Tires

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...

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Sumitomo Rubber Sees Signs of Better Than Expected Recovery in Tire Business

on August 21, 2020 in Tires

While concerns are there for Sumitomo Rubber Industries Ltd.’s (TYO:5110) tire business over a potential second wave of COVID-19, it is currently seeing better than expected recovery. Speaking recently as part of a recent business results briefing for the first half of calendar 2020, President Satoru Yamamoto said that although Sumitomo Rubber’s tire business can expect to see some degree...

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