Nihon Michelin Tire Co. Ltd. is lending a hand to a car sharing project supporting residents of areas affected by the earthquakes in Tohoku (March 2011) and Kumamoto (April 2016). Organized by the Ishinomaki City-based Japan Car Sharing Association, the auto-sharing project aims to improve the quality of life of local residents who live in temporary accommodations or at home...
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Bridgestone Corp. (TYO:5108) is looking at leveraging Japan’s forte of manufacturing and rolling out its technology on a global scale, says Yukio Saegusa, director of the company’s Advanced Tire Production System Division. To this end, the company is putting effort into optimizing production and introducing cutting-edge technology. Presently within Bridgestone’s 10 tire factories domestically, Saegusa said that the company has enhanced the...
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Yokohama Rubber Co. Ltd. (TYO:5101) has announced it will release new all-terrain SUV tires “Geolandar A/T G015” in August under its Geolandar SUV tire brand. The product will come in 27 sizes. Marking the 20th anniversary of the Geolandar brand, the new product targets drivers who enjoy an active lifestyle. The product’s overall improvements enable higher off-road capabilities and endurance...
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The latest Tokyo Motorcycle Show gathered 121 companies, exhibiting the latest production and custom models, parts and apparel. Japan’s largest motorcycle-related event, this year’s show is aimed at changing motorcycling from a sport for grownups to an activity parents and children can easily approach together. Bridgestone Corp. (TYO:5108) showed off the tire maker’s premium BATTLAX brand concept, emphasizing its theme...
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Japanese tire companies are reaping higher profits in the North American market with the help of a livelier U.S. economy. That help is coming in the form of strong sales of large vehicles in the U.S. that is creating major demand for large tires fitted onto pickup trucks and SUVs. Bridgestone Corp. (TYO:5108) has responded to this demand by announcing...
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Hikomitsu Noji, president of Yokohama Rubber Co. Ltd. (TYO:5101), recently spoke with the Japan Rubber Weekly about the direction of the tire and non-tire businesses under the company’s current medium-term management plan. Noji said his company will concentrate on leveraging its advanced technological prowess based on three pillars: (1) focus on the global OE market; (2) achieve a stronger presence...
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