Yokohama Rubber announced on July 22 that it will raise the price of tires shipped for the Japanese market effective October 1. The hike will include summer, winter, and all-season tires and tube flaps for Japanese market use, which will be subject to an increase of up to 8 percent, depending on the type, product, size, and other factors. The...
yokohama rubber

Yokohama Rubber Holds Event to Interact With Natural Rubber Suppliers & Form Unified Stance on Issues
Yokohama Rubber and subsidiary Yokohama Rubber Singapore held a Suppliers’ Day event this past May, looking here to interact with natural rubber suppliers and reach a unified stance on various issues as Yokohama Rubber pursues the sustainable procurement of natural rubber. This marks the third time the company has held such an event, with previous Suppliers’ Days having been organized...
Yokohama Rubber Supports Child Fund Japan
In July, the Yokohama Magokoro (Sincere Heart) Fund, a social contribution fund by Yokohama Rubber employees, donated to support the activities of Child Fund Japan, which conducts a sponsorship program to watch children grow up while exchanging letters. Yokohama Rubber matched the donation as a matching gift, bringing the total amount of support to 384,000 yen ($2,800). This is the...
Yokohama Rubber Plans September Launch for the 905W, a New Truck & Bus Tire for Icy & Snowy Roads
Yokohama Rubber Co. Ltd. (TYO:5101) is planning a September domestic launch for the 905W, a truck and bus tire made with a focus on ice and snow performance. Set to be offered through Yokohama tire distributors across Japan, the new tire will come in a total of 12 sizes, ranging from 295/80R22.5 to 225/90R17.5. As a next-gen studless winter tire...
Yokohama Rubber’s BluEarth Series Selected as OE for New Mitsubishi EV
Yokohama Rubber Co. Ltd. (TYO:5101) has begun shipment of BluEarth-FE AE30 tires as OE for the eK X EV, a new electric vehicle (EV) being launched in Japan this month by Mitsubishi Motors Corp. (TYO:7211). The size to be used here is 155/65R14 75S. The BluEarth-FE AE30 is a fuel-efficient standard tire under Yokohama Rubber’s BluEarth global tire brand, which...

Yokohama Rubber Revamps Pneumatic Fender Webpage for Global Audience
Yokohama Rubber Co. Ltd. (TYO:5101) has redesigned its webpage for presenting the company’s pneumatic fender products to the global audience (https://www.y-yokohama.com/global/product/mb/fenders/), including a fresh visual presentation and enhanced product information. In addition to a complete redesign, the renovation includes enhanced product information on its ABF-P (Air Block Fenders With Protector Panel) – pneumatic fenders for docking terminal walls – and...