Yokohama Rubber Co. Ltd. (TYO:5101) is continuing to expand facilities at its Tire Test Center of Hokkaido (TTCH), a winter tire testing base located in the city of Asahikawa. This January, the company established a new handling course at the location with aims of putting this to use in evaluating tires for the domestic and European markets. Covered with compacted...
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Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is planning a full-scale Japanese market launch for a new all-season tire, the BluEarth-4S AW21. Designed with the concept of excellent snow performance and year-round usability, the tire takes techniques developed from Yokohama Rubber’s IceGuard studless winter tires and combines them with the summertime technology behind the BluEarth line. The company...
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Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that Alliance Tire Group KK, a subsidiary focused on off-highway tires, has won an Agritechnica Innovation Award Silver Medal for its Alliance 398 MPT agriculture tire. Medals here were awarded based on an advance screening of products exhibited at Agritechnica 2019, which is the world’s leading trade fair for agricultural machinery and was...
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Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...
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Yokohama Rubber Co. Ltd. (TYO:5101) has picked up Good Design Awards this year for three company tire products. These are the BluEarth-GT AE51, a grand touring tire; the Geolandar X-CV, a high-performance crossover SUV tire; and the 302C, a dump truck tire for both paved and unpaved roads. The BluEarth-GT AE51 provides excellent total performance across metrics including driveability, comfort...
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Yokohama Rubber Co. Ltd. (TYO:5101) has added three new sizes to the lineup of its Advan A08B Spec G series of gymkhana racing tires, making these available on Oct. 2. The new sizes are 235/40R18 95W, 215/45R17 91V and 225/45R17 94V. Launched just last month, the Advan A08B Spec G is based on the Advan A08B, a street radial tire...
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