Yokohama Rubber BluEarth ES

Yokohama Rubber Launches New Fuel-Efficient Global Standard Tire, Heavily Draws on Japanese Technologies

Yokohama Rubber Co. Ltd. (TYO:5101) said that it will from this spring start sales of a new fuel-efficient global standard tire, the BluEarth-Es ES32. The new tire will initially be rolled out in Europe, Asia and Oceania. Marketing will gradually expand to the Middle East and Latin American markets, although it is not planned to be sold in some countries,…

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