Promising Signs Emerge in Japanese Market for Studless Winter Tires

While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second…

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