Yokohama Rubber’s BluEarth 711L, an all-season tire for trucks that emphasizes fuel-efficient performance, has received the 2022 Good Design Award. This product is the first heavy-duty truck tire in Japan to bear the BluEarth brand name for fuel-efficient tires, and achieves the highest fuel efficiency in the company’s truck tire history. In addition, the new tire offers the same or...
Utsunomiya Seisaku, a glove manufacturer paying attention to the U.N. Sustainable Development Goals (SDGs), has launched an initiative that aims to eliminate glove waste. In order to provide safer, higher quality gloves to customers, Utsunomiya Seisaku inspects samples of its products not only at overseas plants but also at its in-house domestic facilities. And this is where the new initiative...
The demand rush in Japan in anticipation of price hikes for after-market tires and the reaction to these hikes are now also visible in sales figures. Three of the country’s four tire manufacturers – excluding Toyo Tire – raised the Japanese prices of their after-market tires in September and October, following a first price hike this year in the March-April...
Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
Yokohama Rubber recently announced that it has succeeded at eliminating counterfeits of its aluminum wheel products in Hong Kong. After receiving a cooperation request from the Hong Kong Customs and Excise Department, Yokohama Rubber made various preparations to help expose a distributor that was selling counterfeits of Yokohama Rubber’s Advan Racing line of sports car aluminum wheels. The counterfeits were...
As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...
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