Sumitomo Rubber Industries Ltd. (TYO:5110) is working to increase its presence in the European tire market. Currently, the company controls a market share of roughly 3 percent here, but aims are to boost this to 5 percent by 2020–2022. Central to Sumitomo Rubber’s plans are the company’s Turkish plant, which supplies products to the European market. With Sumitomo Rubber opening...
Tires
Continental Tire Japan Launches Promo Campaign for New Studless Winter Tire
Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, has launched a competition to promote the new VikingContact 7 – a studless winter tire launched in Japan this September. The entry period for this competition opened on Oct. 5 and is set to close on Oct. 31. As a next-generation studless winter tire, the VikingContact 7 expertly combines...
Sumitomo Rubber Releases Promotional Anime Short for Dunlop Studless Winter Tires
Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...
Yokohama Rubber Settles on New Procurement Policy for Natural Rubber
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has adopted a procurement policy for sustainable natural rubber. The company will use this to detail its stance and efforts with regard to natural rubber procurement – as well as any related requests made to suppliers – and plans to implement the policy throughout the entirety of its group’s supply chain....
Volvo Selects Continental PremiumContact 6 as OE Tire for V60 Station Wagon
Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, revealed on Oct. 3 that its PremiumContact 6 tire has been installed as original equipment (OE) for the Volvo V60, a premium midsize station wagon recently launched in Japan by Volvo Car Japan Co. Ltd. The PremiumContact 6 tire has already been certified by automakers as an OE tire...
Toyo Tires Wins Good Design Award for M925 Snowplow Tire
Toyo Tire & Rubber Co. Ltd. (TYO:5105) recently announced that it has won a 2018 Good Design Award for its M925 snow tire, a product made exclusively for snowplows. Launched in July 2017, the M925 is designed to improve snowplow performance. The tire sets itself apart with its tread: while conventional studless tires for trucks and buses adopt a symmetric...
