Bridgestone Corp. (TYO:5108) announced on July 17 that it has been selected as one of the best suppliers for Suzuki Motor Corp.’s (TYO:7269) overseas operations, beating out a number of other prominent suppliers around the world. This recognition covers the period of fiscal 2019 and was awarded to Bridgestone this April. The award given by Suzuki here is used to...
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Enliten, an innovative tire technology developed by Bridgestone Corp. (TYO:5108), has been adopted for use in the ID.3, a new electric vehicle (EV) from Volkswagen AG. By taking the Enliten technology – which unites environmental friendliness with maneuverability – and combining this in an optimal manner with a new mixing process for compounds, it has been possible to maintain grip...
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Bridgestone Corp. (TYO:5108) recently revealed a new medium- to long-term business strategy framework in view of 2050 and beyond. As part of this, the tire manufacturer is looking to achieve a particular vision for 2050 – one that would see it providing continuous value to both society and customers as a sustainable solutions company. Shuichi Ishibashi, who serves as representative...
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Bridgestone Corp. (TYO:5108) plans Oct. 1 to change the name of group company Bridgestone Tire Japan Co. Ltd. (BJT) to Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ). While BTJ is responsible for the company’s wholesale business, which is centered on tires, the company name will change to BTSJ in aim of accelerating expansion of its solutions business. Along with BJT...
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Nihon Michelin Tire Co. Ltd. is looking to begin sales of the X-Ice Snow, a new studless winter tire, as part of a sequential launch starting on Aug. 11. The tire will be available in a total of 84 sizes. Compared to the existing X-Ice 3+, the X-Ice Snow brings a 9 percent improvement to braking performance on ice, as...
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Sumitomo Rubber Industries Ltd. (TYO:5110) plans to begin rolling out sales on Aug. 1 for the Winter Maxx 03, a studless winter tire with new rubber texturing technology that gives it the best ice performance of any Sumitomo Rubber tire. It will be available in a total of 98 sizes. Characterized by nanoscale bumps and hollows, the new nano-texturing technology...
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