Tires

Sumitomo Rubber Aims for All-Season Tire Growth With Summer Tire Strategy

Having boosted its market presence in recent years with its all-season tire options, Sumitomo Rubber Industries Ltd. (TYO:5110) sees ample potential for continuation of recent annual increases in the percentage of vehicles running on such tires. As part of this product growth strategy, Sumitomo Rubber launched sales last October of the All Season Maxx AS1. Sales have been on the...

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Toyo Tire Announces August Launch for Studless Light Truck Tire

Toyo Tire Corp. (TYO:5105) is planning an Aug. 1 launch in Japan for the Delvex M935, a studless tire model to be made available in 14 sizes. In designing the Delvex M935, Toyo Tires strove for high levels of both ice performance and wear resistance for use with light trucks running on winter roads, where conditions are continually changing. The...

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Bridgestone Reveals New Brand Tagline

Bridgestone Corp. (TYO:5108) recently revealed the new tagline “Solutions for your journey” for its global brand. This comes in service of the company’s new medium- to long-term business strategy framework, which was announced at the same time. As part of this framework, Bridgestone is touting a particular vision for 2050 – one that would see it providing ongoing value as...

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Bridgestone Recognized as Leading Worldwide Supplier for Suzuki’s Overseas Operations

Bridgestone Corp. (TYO:5108) announced on July 17 that it has been selected as one of the best suppliers for Suzuki Motor Corp.’s (TYO:7269) overseas operations, beating out a number of other prominent suppliers around the world. This recognition covers the period of fiscal 2019 and was awarded to Bridgestone this April. The award given by Suzuki here is used to...

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Volkswagen Adopts Bridgestone’s Enliten Tire Technology for New ID.3 Electric Vehicle

Enliten, an innovative tire technology developed by Bridgestone Corp. (TYO:5108), has been adopted for use in the ID.3, a new electric vehicle (EV) from Volkswagen AG. By taking the Enliten technology – which unites environmental friendliness with maneuverability – and combining this in an optimal manner with a new mixing process for compounds, it has been possible to maintain grip...

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Bridgestone Aims to Become Sustainable Solutions Company by 2050

Bridgestone Corp. (TYO:5108) recently revealed a new medium- to long-term business strategy framework in view of 2050 and beyond. As part of this, the tire manufacturer is looking to achieve a particular vision for 2050 – one that would see it providing continuous value to both society and customers as a sustainable solutions company. Shuichi Ishibashi, who serves as representative...

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