Tires

Sumitomo Rubber Opens New Indoor Testing Facility for Winter Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) has opened the Nayoro Indoor Ice Field (NICE), a new on-ice testing facility for winter tires. This has been set up as part of the company’s Nayoro Tire Proving Ground in Nayoro, Hokkaido. Established in 1991, the Nayoro Tire Proving Ground spans an area of 870,000 square meters. Sumitomo Rubber has now used this site...

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Sumitomo Rubber to Launch New All-Season Tire Fit For Dry, Wet & Snowy Roads

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a March 1 launch of its All Season Maxx VA1, a new tire for commercial vehicles. Coming under the Dunlop brand, this will be the second product under the Sumitomo Rubber’s All Season Maxx series, which is focused on all-season tires that can handle dry, wet and snowy surfaces. An innovative tread pattern...

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Bridgestone Takes Aim at SUV Comfort Tire Market With Upcoming Alenza Launch

Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...

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Michelin Japan to Hold First Virtual Exhibition for Motorcycle Tires This Month

Nihon Michelin Tire Co. Ltd. is all set to hold the Michelin Motorcycle Tire Virtual Exhibition, the company’s first online-hosted virtual exhibition for motorcycle tires. The exhibition is mostly targeted toward the Asia–Oceania region, and beyond just introducing products will show guests a wide range of content. This will include explaining the technologies used by the company; exhibiting motorcycles with...

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G-CEO Shuichi Ishibashi Lays out Plans for a “Strong Bridgestone” by 2023

Bridgestone Corp. (TYO:5108) Global CEO Shuichi Ishibashi recently announced the company’s new vision for sustainable business. And by spending 2021 on making this vision a reality, he explained, Bridgestone hopes to achieve SDGs and help bring about a more sustainable society. For Bridgestone, 2021 will be a year of getting up to full speed with efforts to carry out the...

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Yokohama Rubber President Masataka Yamaishi Reflects on Turbulent 2020, Targets Record Sales Ahead

Speaking to the press recently in an online press conference, Yokohama Rubber Co. Ltd. (TYO:5101) President Masataka Yamaishi reflected on 2020 and also discussed both the outlook for 2021 and the direction of the company’s new upcoming medium-term business plan. Under this plan, Yamaishi said, Yokohama Rubber’s 2023 sales will certainly exceed its 2019 sales, and the company will work...

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