Tires

Yokohama Rubber Improves Aerodynamic Tire Technology

The Yokohama Rubber Co. Ltd. is improving the aerodynamic technology of tires that control the flow of air around the tires as they are operating. They are developing technology which contributes to vehicular air resistance reduction as well as reduction of vehicular lift that occurs when the vehicle is operating. By implementing this technology, tire development can be expected to...

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Michelin: Regarding the Direction of the Japanese Branch

Michelin Group is now in its 51st year after expanding its tire business to Japan in 1964. In addition, Nihon Michelin Tire Co. Ltd. has reached its 40th year since its establishment in Japan. Japan Michelin President Bernard Delmas, whose tenure as president spans 8 years, said about the present situation in the Japanese market, “Although Japan’s systems of distribution are...

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Yokohama Corporate Officer Says Tire Price Competition Is Heating Up

At a tire technology study meeting held for the media and analysts, The Yokohama Rubber Co. Ltd.’s Corporate Officer Masaki Noro said that “There is a slight global surplus of tires, and price competition is heating up. Yokohama Rubber will overcome this situation by cutting costs, of course, and we will also specialize and differentiate product performance.” To increase tire...

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Bridgestone Announces Strengthening of Agricultural Tire Solutions Portfolio

Bridgestone Corp. has announced that the sales division of its group company Bridgestone Americas Tire Operations (BATO) is adding Firestone-branded agricultural rubber tracks to its current product portfolio. These Firestone-branded agricultural rubber tracks, the new addition to BATO’s product lineup, are for high-horsepower tractors and available in three tread-design options. The tracks come with a warranty program of four years...

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The Tire Market as Seen by Bridgestone COO Nishigai

The actions of tire giant Bridgestone Corp. attract not only Japanese but global attention. What sort of vision does the company have for the tire market of the future? “Japan’s markets are at a ‘super-mature’ stage, and the tire industry has to keep up through growth and improvements in quality,” said Kazuhisa Nishigai, the company’s chief operating officer. “To do...

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Sumitomo Rubber Ends Alliance With Goodyear

Sumitomo Rubber Industries Ltd. has ended their alliance and joint ventures with The Goodyear Tire & Rubber Company, boosting the possibilities for brand development, regional business expansion, and all-round management freedom of the Japanese company. Sumitomo’s brand expansion has been facilitated with the freedom to take part in effective ventures with Dunlop, a company respected world-over for their high-quality and...

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