This article follows part 1 in a series of 2 on Bridgestone’s Vision for 2030. In the premium tire business, Bridgestone is set to expand its innovative Enliten tire base technology and Mastercore tires for construction and mining vehicles, which contribute to higher productivity in mines. Here, the company aims to create new premium products from 2024 onward, and by...
Bridgestone aims to achieve sales revenue of 5.3 trillion yen ($37.8 billion) and adjusted operating income of 820 billion yen by 2030. By that time, it wants to attain global levels in all of its management indicators, CEO Shuichi Ishibashi said when presenting the company’s 2030 long-term strategic aspirations on August 31. In addition to revenue and operating income, the...
Bridgestone Americas will step up investment in its guayule plantation in Arizona to ensure a sustainable supply of natural rubber, a raw material for tires. This investment is aimed at the commercialization of guayule-derived natural rubber by 2026, and is expected to amount to approximately US$40 million by 2025. The company will also work with local farmers and Native Americans...
Bridgestone will collaborate with Microsoft to accelerate the strengthening and expansion of its premium tire and solutions businesses using Microsoft Azure, a cloud service that is advanced, reliable, and highly compatible with the mobility industry. The two companies started working together in 2020 to provide a tire monitoring system using the Microsoft Connected Vehicle Platform (MCVP) on Azure and share...
Bridgestone is set to bolster investment in the two natural rubber plantations it owns in Indonesia. Setting its sights on the sustainable supply of natural rubber as a renewable resource, the company aims here to increase the productivity of these natural rubber plantations, with plans to invest some $26.7 million in them by 2030. Bridgestone then intends to leverage the...
Bridgestone will increase its production capacity of premium motorcycle tires for high-end vehicles, particularly large superbikes of 1,000cc and more. The expansion will take place at the Nasu Plant in Nasushiobara City, Tochigi Prefecture, the Group’s only motorcycle tire production facility globally, and will mark a total investment of around 1.7 billion yen ($12.4 million). Starting in 2026, the production...
