Sumitomo Rubber made its debut at the Tokyo Game Show 2025, held at Makuhari Messe from September 25 to 28, where it presented a sales booth for Dunlop’s eSports brand Gaming Muscle. The company exhibited a range of products that had previously been available exclusively through its online store, including arm supporters, posture-assist innerwear, and compression core-support tights. It also...
eSports
Sumitomo Rubber Positions eSports as Third Core Business
Sumitomo Rubber is making a serious push into the eSports market. In 2022, the company launched arm supporters under the Dunlop Gaming Muscle brand and has since expanded the product lineup. Leveraging its player-first philosophy, cultivated through supporting top athletes in golf and tennis, Sumitomo Rubber aims to appeal to younger audiences with the Dunlop brand while simultaneously developing adjacent...
