Yokohama Rubber Co. Ltd. (TYO:5101) said that it will from this spring start sales of a new fuel-efficient global standard tire, the BluEarth-Es ES32. The new tire will initially be rolled out in Europe, Asia and Oceania. Marketing will gradually expand to the Middle East and Latin American markets, although it is not planned to be sold in some countries,...
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Sumitomo Rubber Industries Ltd. (TYO:5110) has reported results of research on the molecular structural analysis of natural rubber from para rubber trees at the International Rubber Conference (IRC) 2016 Kitakyushu. Based on this research, the company expects significant improvements in the performance and processability of natural rubber, opening up new possibilities for enhanced tire performance in terms of fuel efficiency...
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The China Rubber Industry Association (CRIA) has revealed that the planned labeling system showing a tire’s environmental performance characteristics at a glance will be implemented starting on Sept. 15, 2016. Comprising a grading scheme and a set of labeling management regulations, the system ranks tires as fuel-efficient “Green Tires” when specified standards for rolling resistance, wet grip and noise are...
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Japan’s largest manufacturer of synthetic rubber, JSR Corp. (TYO:4185), is doing well with its solution styrene butadiene rubber (S–SBR) for fuel-efficient tires. The company has increased sales of S–SBR for eco tires by just short of 120 percent over that of the previous term. Such sales expansion has been a point of focus for the company, coming amid a dip...
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Tire manufacturers across Japan are focused on making unique technological developments in the bid to differentiate themselves from one another. This includes their respective pursuits in the delivery of driving comfort and the fundamental structures in which they maintain their definitions of fuel-efficient tires through proprietary technologies. Bridgestone Bridgestone Corp. (TYO:5108) has with its “Ultimate Eye” a proprietary testing technology...
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Continuing on from “Fuel-Efficient Tire Manufacturers in Japan: Report (Part 1),” we are looking at what individual tire manufacturers are doing. Yokohama Rubber – Bringing Added Value With Increased Safety in Driving A bolstered product lineup in Yokohama Rubber Co. Ltd.’s (TYO:5101) fuel-efficient tires, namely with its BluEarth series, brought a more than two-fold increase in 2013 – with 223...
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