product launch

Sumitomo Rubber Plans August Launch for SUV Winter Tire With Strong Ice Performance

Sumitomo Rubber Industries Ltd. (TYO:5110) has announced plans for an Aug. 1 launch of the Winter Maxx SJ8+, a new studless winter tire for SUVs. The tire is set to come in 54 sizes, marking an increase of 16 from its predecessor, the Winter Maxx SJ8. The Winter Maxx SJ8+ employs the nano-texturing technology previously used in the Winter Maxx...

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Michelin Japan to Launch Two New Tires for Modern Classic Cars

Nihon Michelin Tire Co. Ltd. is set to launch the Pilot Exalto PE2 car tire in April followed by the Primacy 3 in July, targeting both of these toward use in modern classic cars. Also referred to as “young-timers,” modern classic cars produced in the 1980s and 1990s are becoming increasingly popular in recent years both in Japan and abroad...

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Goodyear Japan to Launch New Minivan Tire Promising More Comfortable Travel

Nippon Goodyear KK is set to launch a new tire, the EfficientGrip RVF02, on March 1. The tire has been designed specifically for use on minivans, with Goodyear going about this by paying heed to the quirks of such vehicles – such as their characteristic wobbling from side to side due to their height. The result is a tire that...

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Continental Tire Japan to Launch New Tire With Significantly Improved Snow and Wet Braking

Continental Tire Japan Co. Ltd. is planning a March 1 domestic rollout for its new sports tire, the ExtremeContact DWS06 Plus. The company will make the tire available in an extensive lineup of sizes. Compatible with a wide range of vehicles ranging from sports cars, premium sedans, SUVs and CUVs through to minivans, the DWS06 Plus is well suited to...

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Bridgestone Promises Quiet SUV Driving With Launch of New On-Road Tire

Bridgestone Corp. (TYO:5108) on Feb. 1 launched the Alenza LX100, a premium comfort-focused SUV tire for on-road use. Designed for use with on-road SUV use – a growing trend in the Japanese SUV market – the LX100 features 3D noise-reducing grooves for cutting down on high-frequency noise. Further, it features “secret grooves” for keeping an optimal tread pattern as the...

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Bridgestone Takes Aim at SUV Comfort Tire Market With Upcoming Alenza Launch

Bridgestone Corp. (TYO:5108) recently announced the Feb. 1 launch of its new dedicated SUV tire, the Alenza LX100. Focused on providing a comfortable drive, the tire will immediately be made available throughout Japan and available in 39 sizes. Touted as premium on-road tires, Bridgestone’s Alenza series includes the comfortable and quiet Alenza LX100 as well as the Alenza 001, an...

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