Bridgestone Corp. (TYO:5108) has extended an official partnership agreement with the Japan Ice Hockey Federation (JIHF). Having been a supporter of the JIHF since 2012, Bridgestone recently announced that it is renewing its backing of the federation for another year, extending this out to March 31, 2021. Under the terms of the agreement, Bridgestone will support both the men’s and...
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Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, has launched a competition to promote the new VikingContact 7 – a studless winter tire launched in Japan this September. The entry period for this competition opened on Oct. 5 and is set to close on Oct. 31. As a next-generation studless winter tire, the VikingContact 7 expertly combines...
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Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...
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Yokohama Tire Corp. (YTC), a U.S. subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101), has renewed its contractual partnership with Major League Baseball team the Los Angeles Angels for 2018–2020. Based on the agreement, the Yokohama logo will be displayed at the team’s home ballpark, Angel Stadium of Anaheim. The move comes as a bid to increase Yokohama Rubber’s brand awareness...
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Toyo Tire & Rubber Co. Ltd. (TYO:5105) launched a special website on April 3 to showcase the technology of its near-future airless concept tire, the Noair. By making fundamental changes to the structure of its past prototypes, Toyo Tires has drastically improved the Noair’s performance in several metrics, including durability, exterior noise levels and fuel efficiency. The company has successfully...
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Mitsui Chemicals Inc. (TYO:4183) has announced that it will run the Mitsui Chemicals Material Oriented Laboratory (MOLp) – part of the company’s cross-organizational open-lab activities – for five days from March 7–11. This will take the form of an event the company is calling MOLpCafe, where visitors will be able to experience the appeal of a range of different materials....
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