promotion

Yokohama Tire Renews Sponsorship Contract With Los Angeles Angels

Yokohama Tire Corp. (YTC), a U.S. subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101), has renewed its contractual partnership with Major League Baseball team the Los Angeles Angels for 2018–2020. Based on the agreement, the Yokohama logo will be displayed at the team’s home ballpark, Angel Stadium of Anaheim. The move comes as a bid to increase Yokohama Rubber’s brand awareness...

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Toyo Tires Launches Website for New Airless Concept Tire

Toyo Tire & Rubber Co. Ltd. (TYO:5105) launched a special website on April 3 to showcase the technology of its near-future airless concept tire, the Noair. By making fundamental changes to the structure of its past prototypes, Toyo Tires has drastically improved the Noair’s performance in several metrics, including durability, exterior noise levels and fuel efficiency. The company has successfully...

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Mitsui Chemicals Announces Open-Lab Event to Promote Materials

Mitsui Chemicals Inc. (TYO:4183) has announced that it will run the Mitsui Chemicals Material Oriented Laboratory (MOLp) – part of the company’s cross-organizational open-lab activities – for five days from March 7–11. This will take the form of an event the company is calling MOLpCafe, where visitors will be able to experience the appeal of a range of different materials....

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Bridgestone Reiterates Global Efforts, Goals in 2017 Medium-Term Business Plan

Bridgestone Corp. (TYO:5108) Chairman and CEO Masaaki Tsuya has announced the tire manufacturer’s Mid-Term Management Plan (MTP) for 2017, with medium-term numerical targets largely unchanged from the MTP issued the previous year. The 2017 plan reiterates the 2016 MTP’s medium-term goals of a return on assets (ROA) of 6 percent, an operating profit rate of 10 percent, and a return...

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Sumitomo Riko Adopts Playful Image in New Promotional Material

Sumitomo Riko Co. Ltd. (TYO:5191) has released a new image as part of its latest promotional campaign. The image makes use of Japanese-language wordplay, employing a slogan that emphasizes the importance of technology in building a futuristic world. The slogan also conflates part of the company’s name with a term for intelligence. The body of the advertisement looks at the...

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