sponsorship

Yokohama Tire Renews Sponsorship Contract With Los Angeles Angels

Yokohama Tire Corp. (YTC), a U.S. subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101), has renewed its contractual partnership with Major League Baseball team the Los Angeles Angels for 2018–2020. Based on the agreement, the Yokohama logo will be displayed at the team’s home ballpark, Angel Stadium of Anaheim. The move comes as a bid to increase Yokohama Rubber’s brand awareness...

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Team Falken’s Yoshihide Muroya Wins San Diego Red Bull Air Race

Yoshihide Muroya has won his first victory in this season at the second race of this year’s Red Bull Air Race World Championship 2017, which was held this past April 15-16 weekend in San Diego, California. Sponsored by Sumitomo Rubber Industries Ltd.’s (TYO:5110) Team Falken and with a plane bedecked in Falken colors, Muroya is the only race pilot from...

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Yokohama Rubber Announces Plans to Support Motor Sports in 2017

Yokohama Rubber Co. Ltd. (TYO:5101) will support motor sports events again in fiscal 2017. The company says that as in previous years, it will be an enthusiastic supporter of racing teams competing in events across all motor sports categories and in countries around the world. By supporting motor sports, Yokohama Rubber aims at contributing to global growth of its tire...

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Bridgestone Announces Motorsport Plan for 2017, Supports Activities Around the Globe

According to its recently announced motorsport plan for 2017, Bridgestone Corp. (TYO:5108) will during this year support numerous teams, drivers, and riders in a variety of events from top-level races to grassroots motorsports. Among branding and marketing initiatives through various sports events, the company views motorsports as an important communication platform that is directly linked to its tire business. Participating...

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