Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
Sumitomo Rubber has newly developed Japan’s first voicebot on golf advice, introducing a conversational AI platform provided by Enoki. The system has been released free of charge on Oct. 6 as a new feature of D-Golf, the company’s smartphone application to support golf life. A voicebot is a system that uses conversational AI, voice recognition, natural language processing, and other...
Sumitomo Rubber has begun deliveries of Dunlop Enasave EC300+ tires for use on Toyota’s new Sienta model. The tire sizes are 185/65R15 88S and 185/60R15 84H. The new Sienta was fully remodeled for the first time in seven years based on the concept of supporting people’s daily lives from the user’s viewpoint. In addition to a spacious interior and the...
As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...
Sumitomo Rubber was visited by Lulama Smuts Ngonyama, the South African Ambassador to Japan, on Sept. 14. The day saw Ngonyama welcomed by a number of Sumitomo Rubber officials, including Chairman Ikuji Ikeda, President and CEO Satoru Yamamoto, and Senior Executive Officer Yasuaki Kuniyasu. The group used their time together to exchange ideas and opinions about business in South Africa,...
Sumitomo Rubber has used the SPring-8 synchrotron radiation facility in a joint project to create what it is calling a Tender X-Ray Nanoscope, the world’s first technology able to analyze a substance’s structure and chemical bonds at the nano level. This has then been used to successfully visualize the sulfur compounds employed in lithium–sulfur (Li–S) batteries. The project comes as...
