Sumitomo Rubber Industries Ltd. (TYO:5110) announced on Dec. 12 that it has been ranked first place by two magazines in a list of the best companies providing vibration control products for detached residential housing. Sumitomo Rubber received a particularly good rating here for the functionality and durability of its products. The rankings were printed in the December 2019 edition of...
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Sumitomo Rubber CEO Satoru Yamamoto Discusses Business Goals Under Smart Tyre Concept
More than half a year has passed since Satoru Yamamoto was inaugurated as president and CEO of Sumitomo Rubber Industries Ltd. (TYO:5110) this March. Talking recently about his plans going forward, Yamamoto said that he intends to utilize the company’s globally constructed Smart Tyre Concept – which incorporates production, sales, tire development and the rollout of related services – to...
Sumitomo Rubber Establishes New AI Technology to Aid in Future Tire Development
Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced that it has established what it is calling Tyre Leap AI Analysis. The new AI-based technology is aimed at accelerating the development of technologies that help tires continue to perform over time – a key component of the company’s Smart Tire Concept. Established in the first half of this fiscal year, Tyre Leap...
Sumitomo Rubber Sets up New Tire Production System Utilizing AI, IoT
Sumitomo Rubber Industries Ltd. (TYO:5110) is working on rolling out a new tire production system that makes use of AI and IoT platforms to achieve high quality and efficiency. The company intends to introduce this to all of its tire plants and 12 domestic and overseas bases by 2025. Under the new system, facility operating data from the tire production...

Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime
Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...

Sumitomo Rubber’s Anti-Vibration Dampers Installed at Kumamoto Castle
Four anti-vibration dampers provided by Sumitomo Rubber Industries Ltd. (TYO:5110) have been installed at a small tower attached to the main keep of Kumamoto Castle, which suffered major damage as part of the 2016 Kumamoto earthquakes. This follows the company’s anti-vibration dampers having already been fitted to the main keep last year. With restoration work on the main keep’s exterior...