Sumitomo Rubber President Satoru Yamamoto reported on the progress of the company’s mid- to long-term management strategy, R.I.S.E. 2035, and outlined efforts to enhance the premium positioning of its tire business. According to Yamamoto, the company will differentiate its products by equipping Dunlop-branded all-season tires, high-performance tires, and large-diameter off-road tires for pickups and SUVs with its proprietary Active Tread…
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