Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
Yokohama Rubber recently announced that it has succeeded at eliminating counterfeits of its aluminum wheel products in Hong Kong. After receiving a cooperation request from the Hong Kong Customs and Excise Department, Yokohama Rubber made various preparations to help expose a distributor that was selling counterfeits of Yokohama Rubber’s Advan Racing line of sports car aluminum wheels. The counterfeits were...
As part of the Pink Ribbon Campaign promoting early detection and early treatment of breast cancer, Sumitomo Rubber will support breast cancer awareness activities by changing the Dunlop logo from yellow to pink at each circuit in motor sports activities during the Pink Ribbon Month in October. This support includes race vehicle stickers and tires, on-site banners, staff masks and...
Bridgestone will join a development team for a manned lunar rover led by Teledyne Brown Engineering. The project is intended to be used as NASA’s manned Lunar Terrain Vehicle (LTV). NASA’s space missions that challenge new territory require manned automated vehicles to navigate unexplored areas of the Moon’s surface. LTVs are required to support astronauts’ movement and exploration for a...
German chemicals company Evonik has formed a strategic alliance with the Perner Group from Austria and Pichit Biopower from Thailand, two of the world’s leading silica producers, to supply to tire manufacturers Ultrasil, a bio-based raw material silica. The product’s carbon footprint is significantly reduced because the raw material, sodium silicate, is produced from rice husk ash (RHA), an agricultural...
Sumitomo Rubber was visited by Lulama Smuts Ngonyama, the South African Ambassador to Japan, on Sept. 14. The day saw Ngonyama welcomed by a number of Sumitomo Rubber officials, including Chairman Ikuji Ikeda, President and CEO Satoru Yamamoto, and Senior Executive Officer Yasuaki Kuniyasu. The group used their time together to exchange ideas and opinions about business in South Africa,...
