Tire manufacturer Sumitomo Rubber will enter the e-sports market as a new segment in its sports business. The first of its products, the Dunlop Gaming Muscle Arm Supporter, an arm supporter that improves playing performance specifically for e-sports, will be available at the online store Amazon.co.jp from Oct. 26. E-sports, a competitive game industry, is gaining recognition as a sport...
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Sumitomo Rubber Focuses on Enzymes in Push to Improve Natural Rubber Supply Through Selective Breeding
Sumitomo Rubber has been working to unravel the mechanisms behind the biosynthesis of natural rubber. The company’s efforts here come as part of a push to improve the yield of the Para rubber tree, which would in turn facilitate a steady supply of natural rubber and improvements to tire performance. Natural rubber is an essential raw material in tires, where...
Yokohama Rubber to End Supply of Kart Tires
Yokohama Rubber has decided to discontinue the supply of kart tires at the end of December 2022. The company began supplying kart tires in 2001 for both the Japanese and overseas markets. With a wide range of products, from tires for kart races sanctioned by the Japan Automobile Federation (JAF) and the Federation Internationale de l’Automobile (FIA) International Karting Commission...
Sumitomo Rubber Develops Japan’s First Voicebot on Golf Advice
Sumitomo Rubber has newly developed Japan’s first voicebot on golf advice, introducing a conversational AI platform provided by Enoki. The system has been released free of charge on Oct. 6 as a new feature of D-Golf, the company’s smartphone application to support golf life. A voicebot is a system that uses conversational AI, voice recognition, natural language processing, and other...
Yokohama Rubber Helps to Eliminate Counterfeit Aluminum Wheels in Hong Kong
Yokohama Rubber recently announced that it has succeeded at eliminating counterfeits of its aluminum wheel products in Hong Kong. After receiving a cooperation request from the Hong Kong Customs and Excise Department, Yokohama Rubber made various preparations to help expose a distributor that was selling counterfeits of Yokohama Rubber’s Advan Racing line of sports car aluminum wheels. The counterfeits were...
Sumitomo Rubber Industries to Supply Tires for Toyota’s New Minivan
Sumitomo Rubber has begun deliveries of Dunlop Enasave EC300+ tires for use on Toyota’s new Sienta model. The tire sizes are 185/65R15 88S and 185/60R15 84H. The new Sienta was fully remodeled for the first time in seven years based on the concept of supporting people’s daily lives from the user’s viewpoint. In addition to a spacious interior and the...

