Toyoda Gosei Co. Ltd. (TYO:7282) recently announced that it plans to exhibit its e-Rubber material at CES 2020, a four-day trade show in Las Vegas, Nevada. This will be the company’s first appearance at CES, which for 2020 is slated to be held over Jan. 7–10. CES 2020 is set to see a focus on augmented reality (AR), which is...
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Sumitomo Rubber President Satoru Yamamoto Lays out Three Initiatives for 2020
Sumitomo Rubber Industries Ltd. (TYO:5110) President and CEO Satoru Yamamoto recently laid out a set of three initiatives for his company to pursue heading into 2020, positioning these as a first step to bringing about the ideal organization. The first of these initiatives is for Sumitomo Rubber to establish a strong profit foundation, which will help the company to achieve...
Bridgestone Develops New Sensor Technology for Improved Information Gathering on Tire Load and Wear
Bridgestone Corp. (TYO:5108) has developed new sensor technology for measuring tire load and wear. This comes in the form of the Smart Strain Sensor, a device that can be attached to the interior of tires to measure the change in strain that occurs as the tires of a moving vehicle make contact with the road. This feature in Bridgestone’s Smart...
JATMA: Domestic Demand for Automotive Tires to Fall 1% in 2020
The Japan Automobile Tyre Manufacturers Association (JATMA) has put together a forecast of domestic automotive tire demand in Japan for 2020. According to this forecast, major product categories are expected to show lower demand across the board compared to 2019, with total demand for the year falling 1 percent to just under 116.27 million tires. For OE tires, JATMA is...
Bridgestone Makes Strides With Wear Life of New Studless Winter Tires
Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...
Sumitomo Rubber Takes First Place in Ranking of Best Vibration Control Products for Residential Use
Sumitomo Rubber Industries Ltd. (TYO:5110) announced on Dec. 12 that it has been ranked first place by two magazines in a list of the best companies providing vibration control products for detached residential housing. Sumitomo Rubber received a particularly good rating here for the functionality and durability of its products. The rankings were printed in the December 2019 edition of...
