Yokohama Rubber launched on September 1 its new studless passenger car tire, the iceGuard 8, the eighth generation of its Yokohama studless tire lineup and the first to incorporate its new winter tire technology concept Fuyu Tech. To showcase the product, the company held a test drive event on February 10–11 at its Tire Test Center of Hokkaido (TTCH) in...
Tires
Michelin Japan Launches New All-Season Tires from CrossClimate Series
Michelin Japan announced that it will begin rolling out two new all-season tires from October 1: the Michelin CrossClimate 3, designed to deliver stable driving performance regardless of the season, including heavy summer rains and sudden winter snowfalls, and the Michelin CrossClimate 3 Sport, the first in the all-season category to feature sports performance. Both models will be sold at...
Sumitomo Rubber to Fully Expand Dunlop Brand Overseas
Sumitomo Rubber will accelerate the rollout of its Dunlop brand tire products in Europe, North America, and Australia. Since dissolving its global alliance with Goodyear in 2015, the company had been unable to use the Dunlop brand in those regions and instead focused on expanding the Falken brand. However, in May 2025, Sumitomo Rubber acquired the Dunlop trademark rights for...
Michelin Recognized by German Automobile Association for Tire Wear Particulate Reduction Efforts
Michelin has been acknowledged twice consecutively by the German Automobile Association (ADAC) for its outstanding performance in reducing tire wear particulate emissions generated from tire-road friction. ADAC is known for its rigorous testing standards. The latest study evaluated 160 types of tires from various manufacturers, including summer, all-season, and winter tires. Michelin’s tires produced 26% less tire wear particulate compared...
Sumitomo Rubber Posts Lower Sales and Profit in First Half
Sumitomo Rubber posted a decline in both sales and profit for the first half of the fiscal year ending December 31, 2025, but said its shift toward a more premium product mix continued to make progress. For the January–June period, revenue under IFRS came to 572.19 billion yen ($3.88 billion), down 2.5% from a year earlier. Business profit dropped 33.1%...
Sumitomo Rubber Introduces Circular Carbon Black in Racing Tires
Sumitomo Rubber has announced the adoption of circular carbon black in some of its racing tires, marking a significant step in the company’s circular economy initiative known as Towanowa. This marks the company’s first application of resource-circulated carbon black in tire production. The new racing tires were used in the GT300 class of the 2025 Autobacs Super GT Round 4...