Bridgestone will launch a new premium studless tire for passenger vehicles, the Blizzak WZ-1, starting in September 2025, available in 119 sizes. This tire introduces Bridgestone’s Enliten technology to studless tires for the first time, delivering what the company calls “unrivaled” ice performance and high performance across all road surfaces while contributing to sustainability, making it a “next-generation Blizzak.” Enliten,...
Tires
CITEXPO 2025 to Be Held in Shanghai This September
The 20th edition of the China International Tire Expo (CITEXPO 2025), the largest tire trade show in the Asia-Pacific region, will take place from September 3 to 5, 2025, at the Shanghai World Expo Exhibition & Convention Center in Pudong, Shanghai. The event is organized by Reliable International Exhibition Services. CITEXPO is a leading B2B exhibition focused primarily on automotive...
Yokohama Rubber Secures Mizuho Eco Finance Financing Contract
Yokohama Rubber has signed a financing contract with Mizuho Bank for its Mizuho Eco Finance environmental evaluation loan product. Mizuho Eco Finance is designed to support corporate efforts toward a decarbonized society, offered by Mizuho Bank as an environmental evaluation financing product. Based on an environmental evaluation model developed by Mizuho Research & Technologies, companies are scored on their climate...
Goodyear and Audi Utilize Multiple Virtual Simulation Tests to Develop OEM Tires
Goodyear and Audi have developed original equipment manufacturer (OEM) tires for the new Audi A5 and S5, leveraging multiple virtual simulation tests. Goodyear has previously supplied OEM tires for high-profile models such as the Q6 e-tron, e-tron GT quattro, and RS e-tron GT. By becoming the primary supplier for the A5 and S5 OEM tires, Goodyear and Audi have launched...
Sumitomo Rubber Addresses Presenteeism and Absenteeism: Health Management
Sumitomo Rubber is advancing its health management strategy with a core policy of enhancing three dimensions of health: physical, mental, and social well-being. The company aims to create a work environment where employees can fully demonstrate their abilities and find joy in their work. A key focus for the company is addressing presenteeism and absenteeism. Presenteeism refers to situations where...
Bridgestone Launches Full-Scale Tire-to-Tire Recycling
Bridgestone has recently unveiled its latest initiatives for advancing tire-to-tire recycling. The company publicly introduced its precision pyrolysis demonstration unit, a core technology in its chemical recycling efforts, for the first time. Recovered materials such as recycled carbon black and pyrolysis oil were also showcased. Bridgestone outlined its resource circulation vision toward 2050 and detailed its roadmap to achieve it....