Sumitomo Rubber is ramping up its global expansion of the Dunlop brand. The company, which acquired in January trademark rights for four-wheel tires in Europe, North America, and Oceania, has already begun deploying the Dunlop brand globally, with some regional and product exceptions. On December 3, it announced that it had obtained exclusive rights to use the Dunlop trademark, excluding...
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Sumitomo Rubber Elevates Dunlop Brand with Active Tread Technology in All-Season Tires
Sumitomo Rubber President Satoru Yamamoto reported on the progress of the company’s mid- to long-term management strategy, R.I.S.E. 2035, and outlined efforts to enhance the premium positioning of its tire business. According to Yamamoto, the company will differentiate its products by equipping Dunlop-branded all-season tires, high-performance tires, and large-diameter off-road tires for pickups and SUVs with its proprietary Active Tread...
Dunlop Tire Holds National TB Tire Service Contest
The Dunlop Tire Shop Group (DTS), a tire sales arm of Sumitomo Rubber Industries, held the 15th “DTS National TB Tire Service Contest” on September 8–9 at Twin Messe Shizuoka in Shizuoka City, Shizuoka Prefecture. The contest aims to ensure safe, reliable, and efficient tire replacement work for truck and bus (TB) tires, to standardize work procedures, improve worker safety,...
Sumitomo Rubber Positions eSports as Third Core Business
Sumitomo Rubber is making a serious push into the eSports market. In 2022, the company launched arm supporters under the Dunlop Gaming Muscle brand and has since expanded the product lineup. Leveraging its player-first philosophy, cultivated through supporting top athletes in golf and tennis, Sumitomo Rubber aims to appeal to younger audiences with the Dunlop brand while simultaneously developing adjacent...
Sumitomo Rubber to Fully Expand Dunlop Brand Overseas
Sumitomo Rubber will accelerate the rollout of its Dunlop brand tire products in Europe, North America, and Australia. Since dissolving its global alliance with Goodyear in 2015, the company had been unable to use the Dunlop brand in those regions and instead focused on expanding the Falken brand. However, in May 2025, Sumitomo Rubber acquired the Dunlop trademark rights for...
Sumitomo Rubber Completes Transaction to Acquire Dunlop Trademark Rights from Goodyear
Sumitomo Rubber announced on May 8 that it completed on May 7 the acquisition of the Dunlop trademark and other rights for four-wheel tires in Europe, North America, and Oceania from The Goodyear Tire & Rubber Company. Sumitomo Rubber paid $631 million for the trademark and contractual rights, as well as transition support costs related to the transition of Dunlop...
