The Dunlop Tire Shop Group (DTS), a tire sales arm of Sumitomo Rubber Industries, held the 15th “DTS National TB Tire Service Contest” on September 8–9 at Twin Messe Shizuoka in Shizuoka City, Shizuoka Prefecture. The contest aims to ensure safe, reliable, and efficient tire replacement work for truck and bus (TB) tires, to standardize work procedures, improve worker safety,...
Sumitomo Rubber is making a serious push into the eSports market. In 2022, the company launched arm supporters under the Dunlop Gaming Muscle brand and has since expanded the product lineup. Leveraging its player-first philosophy, cultivated through supporting top athletes in golf and tennis, Sumitomo Rubber aims to appeal to younger audiences with the Dunlop brand while simultaneously developing adjacent...
Sumitomo Rubber will accelerate the rollout of its Dunlop brand tire products in Europe, North America, and Australia. Since dissolving its global alliance with Goodyear in 2015, the company had been unable to use the Dunlop brand in those regions and instead focused on expanding the Falken brand. However, in May 2025, Sumitomo Rubber acquired the Dunlop trademark rights for...
Sumitomo Rubber announced on May 8 that it completed on May 7 the acquisition of the Dunlop trademark and other rights for four-wheel tires in Europe, North America, and Oceania from The Goodyear Tire & Rubber Company. Sumitomo Rubber paid $631 million for the trademark and contractual rights, as well as transition support costs related to the transition of Dunlop...
Sumitomo Rubber will acquire the trademark rights to the Dunlop brand of four-wheel tires in Europe, North America, and Oceania from Goodyear. The acquisition is worth $526 million, with a transfer agreement signed on January 8 and closing scheduled for May. With the acquisition of the trademark rights, Sumitomo Rubber intends to further accelerate premiumization, which it positions as the...
Sumitomo Rubber began selling its Tire Pressure Monitoring System (TPMS) in July. The company has been offering a tire pressure and temperature management service for trucks using this system at Dunlop’s truck tire dealers since the same month, and is now focusing on developing its tire solution business, which is a key business for the company. At the DTS (Dunlop...
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