Sumitomo Rubber Industries Ltd. (TYO:5110) recently began delivery of the Dunlop SP Sport Maxx 050 DSST CTT to Toyota Motor Corp. (TYO:7203). A high-performance run-flat tire, it is being deployed as a factory-standard product for use in the new Lexus UX compact crossover launched in November. The Lexus UX comes as a new addition to the Lexus lineup, adopting...
Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...
Sumitomo Rubber Industries Ltd. (TYO:5110) held a general shareholders meeting on March 29, with the company fielding questions from shareholders on three main topics: sales strategy in regions where the Dunlop brand is struggling, the impact of the recent strong yen, and responses to the trend toward electric vehicles (EVs). A Sumitomo Rubber representative noted that in Europe, the U.S.,...
Sumitomo Rubber Industries Ltd. (TYO:5110) has this month launched the new S5 version of the Direzza 03G, Dunlop’s sport tire for gymkhana and circuit racing. The company has adopted open pricing for the new tire, which will be available in two sizes. The Direzza 03G is a high-grip tire developed with the goal of taking top prizes at racing and...
Sumitomo Rubber Industries Ltd. (TYO:5110) has announced that effective Jan. 1, 2018, it will consolidate the Sumitomo Rubber Group’s sports business by merging Dunlop Sports Co. Ltd. (TYO:7825), a sports business subsidiary, and Dunlop International Co. Ltd., the Group’s overseas Dunlop-brand sporting goods and licensing company. By consolidating its sports business, Sumitomo Rubber is looking to leverage the company’s management...
Sumitomo Rubber Industries Ltd. (TYO:5110) has recently held a contest concerning the operation of truck and bus tires at the Tire Land Sendai-East shop in Sendai, belonging to its subsidary Dunlop Tire Tohoku K.K. The contest was started in 2010 to improve worker motivation and skill levels, and to ensure safety and rigorousness of efficient work. Held this year for...
