Sumitomo Rubber made its debut at the Tokyo Game Show 2025, held at Makuhari Messe from September 25 to 28, where it presented a sales booth for Dunlop’s eSports brand Gaming Muscle. The company exhibited a range of products that had previously been available exclusively through its online store, including arm supporters, posture-assist innerwear, and compression core-support tights. It also...
The fifth and sixth rounds of the EV category in the All-Japan Kart Championship, featuring one-make tire supply by Sumitomo Rubber, were held on September 14 at Citycircuit Tokyo Bay in Koto-ku, Tokyo. In 2023, Sumitomo Rubber formulated its unique circular economy initiative, Towanowa, within its tire business. The company is promoting the use of sustainable raw materials in its...
Sumitomo Rubber is making a serious push into the eSports market. In 2022, the company launched arm supporters under the Dunlop Gaming Muscle brand and has since expanded the product lineup. Leveraging its player-first philosophy, cultivated through supporting top athletes in golf and tennis, Sumitomo Rubber aims to appeal to younger audiences with the Dunlop brand while simultaneously developing adjacent...
Sumitomo Rubber, in collaboration with professors at Tohoku University’s Institute of Multidisciplinary Research for Advanced Materials, has succeeded in visualizing the nanometer-scale distribution of strain-induced crystallization inside polyisoprene rubber, a synthetic polymer with the same chemical structure as natural rubber. In general, when rubber is subjected to large deformations, the polyisoprene molecular chains are stretched, causing strain-induced crystallization, which is...
In August, Sumitomo Rubber opened a new research hub, the Sumitomo Rubber Innovation Base Sapporo, within Hokkaido University’s Data-driven Research and Development Center for Emergent Systems (D-RED). At this hub, the company will promote research and practical applications of advanced technologies such as Physical AI, which makes autonomous decisions and actions in the real world. The initiative takes on the...
Sumitomo Rubber will accelerate the rollout of its Dunlop brand tire products in Europe, North America, and Australia. Since dissolving its global alliance with Goodyear in 2015, the company had been unable to use the Dunlop brand in those regions and instead focused on expanding the Falken brand. However, in May 2025, Sumitomo Rubber acquired the Dunlop trademark rights for...
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